I had the pleasure of working on the logo designs for Marshae’s Sweet Escape. To create these logos, I began by conducting extensive research into the frozen yogurt industry and analyzing the company's target audience. I then worked closely with the owners to understand their vision and develop design concepts that aligned with their brand strategy.

Throughout the design process, I utilized my expertise in typography, color theory, and graphic design principles to create logos that are visually appealing, memorable, and timeless. I explored a variety of design options, experimenting with different fonts, color palettes, and graphic elements until we arrived at a final design that accurately represented the company's unique identity.

After creating a logo for Marshae’s they subsequently hired me to create a branding package, branded cups for frozen yogurt, menus, and social posts as needed.

Brand Identity | Illustrator

Nonna Rosa is a premium olive oil company that prides itself on producing high-quality, extra-virgin olive oil from the heart of Italy. I had the pleasure of creating a visual identity for this brand that captures its essence and communicates its values.

Drawing inspiration from the brand name, Nonna Rosa, which translates to "Grandma Rosa," I decided to create a logo that evokes a sense of tradition, heritage, and family values. The design featured an illustration of an olive branch, with the company name in a warm and friendly hand-written font. The color palette included earthy tones of green and tan, representing the natural and authentic qualities of the brand's product. The final result is a logo that effectively communicates the brand's values and identity while also being visually appealing and memorable.

Brand Identity | Illustrator | Photoshop

While working as an Art Director I joined the “Beam Team” at the agency, creating ads, point of sale content, displays, etc for the brands owned by Jim Beam. One of these brands is Tres Generaciones Tequila, and I got to design a card deck for them.

My goal in this project was to make the deck feel elevated, branded, but also fun! As a game lover myself, card design is always a huge deal to me - so I approached this task with the perspective of a game player, not just a designer. I asked myself: would I choose this deck to play games with? Would it ever be used or just sit on a shelf somewhere? How do we keep it Tres Gen branded but also make it something that doesn’t scream “Corporate Item”?

With those questions in mind, I took the brand colors, font, and Dons’ headshots and got to work. Each suit took on a different branded green, and the three Dons worked perfectly for the face cards. But my pride and joy is in the card back. I illustrated a unique card back for the brand that brought in the shape of the bottle, agave plants, and brand colors - and made sure it was a design that I would want while playing games. The result is a deck that I am very proud of, and the client loved it!

Branding | Procreate | Illustrator

I greatly enjoy working in 3D spaces, and was able to capitilize on this interest with our agency’s client Four Roses. My expertise in Blender has allowed me to create photorealistic bourbon bottles for our client to use in master visuals, web content, social posts, and anything in between. Once I had these digital assets created, I was able to construct immersive scenes, offering viewers a rich visual journey into the world of this iconic brand.

3D Modeling | Blender 4.0

Fun fact about me: I am a huge Star Wars nerd! From my early days as a 9 yr old artist I was creating Star Wars characters in my journals - and now I have a large social media following for my Star Wars illustrations! I have never lost the love I had as that little girl to create exciting new characters in a galaxy far, far away. This is a collection of both commission work and personal projects created under my social media moniker “xola kiss.”

Illustration | Concepting | Procreate

I was tasked with creating the design for Aquaphor's Back-to-School Lip Repair displays and brought them to life with 3D renders I created in Blender. The renders not only added a level of realism to the displays, but they also helped sell the concept to the client by effectively communicating the vision of the final product. It was a rewarding experience to work both on the front end through creating the visual approach as well as the pay-off of applying that design to visually engaging displays.

Concepting | 3D Modeling | Blender 4.0

I created the logo for a social connections app developer based in Florida. It was a good challenge to incorporate their logo idea of an ‘S’ road into an elevated visual.

Logo Creation | Brainstorming | Illustrator

I had the opportunity to create a logo for a Christian career coach who wanted to convey her faith-based approach to career counseling. One thing I wanted to do was help her create a brand identity that did not come across as kitschy or clip-art-esque, which many faith based brands fall into. I wanted to create a logo that felt clean, modern, and professional for her.

The final result was a logo that effectively communicated her values and approach while also being visually appealing and memorable. I enjoyed helping this career coach establish a strong visual identity for her brand that reflects her faith and commitment to serving others.

Brand Identity | Illustrator

I recently worked with Empower Chiropractic, a family-focused chiropractic practice that is committed to inspiring hope and wholeness. The brand's vision is to be a center for connection rooted in holistic health and wellness.

After discussing the brand's mission and vision, we agreed on a design that incorporated a pelican as the primary element. The pelican represents nurturing, protection, and self-sacrifice - all qualities that align with the brand's values of caring for families and promoting holistic wellness. The brand name is written in a bold, serif font to emphasize strength. The color palette includes a calming shade of tan, which conveys a sense of relaxation and harmony, while the use of a brighter orange accent color adds a touch of energy and excitement.

I greatly enjoyed working on not only their logo but a brand identity package to help them with future endeavors. I'm proud to have been part of creating a strong visual identity that reflects the brand's commitment to holistic wellness and caring for families.

Brand Identity | Illustrator | Photoshop

One of my biggest learning experiences was working with Shelhamer Real Estate Group to design their home buyers guide, buying and selling process brochures, and their website. The company was looking for modern, user-friendly designs that would showcase their properties in the best possible light.

This job gave me the opportunity to create designs that are both aesthetically pleasing and effective in communicating the company's message. After the initial brochure hire, Shelhamer Real Estate Group brought me back for many additional jobs.

Layout Design | Illustrator | InDesign